KFC South Africa, recently voted the Best Consumer Brand in the Fast Food category of the 2018 Sunday Times Top Brands Awards, has released another entertaining advert for their new CrunchMaster.
The ad shows two administrative clerks tucking into their Finger Lickin’ Loud CrunchMasters behind shut counter windows with a “back in 15 minutes” sign. With two deliciously crunchy fillets and double the cheese, the CrunchMaster, leaves their ears with a bout of tinnitus causing them to speak louder than usual, with hilarious consequences.
The ad, a brainchild of Ogilvy Cape Town and directed by Bruno Bossi from Carbon Films, is titled, “Huh?”. “It is a funny idea told through satirical execution that every South African is familiar with,” said Creative Group Head, Fuaad Kasu.
Suhayl Limbada, Marketing Director at KFC SA, says, “The collaboration with Ogilvy Cape Town was seamless as we had the same vision for the advert and this made the chemistry with the crew and characters real. As a brand, we don’t take ourselves too seriously and this ad is us celebrating our South African culture in a humorous way.”
“The story cannot be told without the product being at the centre of it, so it allowed us to tell a hilariously relatable story with the product featuring throughout the ad,” concluded Art Director, Sibs Zinhle.
The advert is relatable to all South Africans from all walks of life and it is executed in a light-hearted funny way.
The CrunchMaster is now available nationwide as:
A Burger for R54.90
A Regular Meal for R69.90 and
A Box meal (including 2 Zinger wings) for R79.90
Watch the New KFC CrunchMaster ad here