[VISUALS] Coca-Cola Launches Coke Threads In Collaboration With Local Designers

It’s always cool seeing big brands elevate and collaborate with brands that speaks their language… It’s almost the perfect harmony. Well that’s what Coca-Cola’s exciting new project, Coke Threads, is about.

They launched #CokeThreads in the urban youthful spot in Braam where they showcased exclusive pieces by hot local designers:

Sol-Sol, CPT

Maylee, CPT

SGOD, JHB

Rich Minisi, JHB

The launch event was hosted by Siyabonga “Scoop” Ngwekazi and lineup graced by up-and-coming artists D.ee Xclsv, Manu WorldStar, Luna Florentino and Tony X.

We’ll have more info on the exclusive designer range soon and where you can find it… In the meantime, peep through the collection here: