International Woolmark Top 6 finalist, Thebe Magugu has announced a limited-edition face cover with adidas Originals. The African themed face cover draws inspiration from the traditional kitchen tablecloth print, which Magugu says he has always associated with home, comfort, and by extension safety.
This was a natural extension of Magugu’s desire to alleviate social issues in his community, by creating a product that could benefit school children who have limited access to basic needs. Growing up his mother and grandmother were his biggest influences, and he learnt at an early age that ‘very little’ could be split with those around you. “It made me aware from a young age about the vastness of the world and its problems. When I went into fashion, I wanted to ensure my brand had this same awareness and played its part to address and alleviate some of these issues,” he said.
The work between adidas Originals and Magugu started in early 2020 when he designed a three-stripe blazer for Springbok rugby captain Siya Kolisi. “adidas Originals and I have core values that intersect. From ideas around the importance of culture and collaboration to our mission of changing lives through the work, we do in fashion. I think this is the first in a long line of collaborative efforts of not only creating beautiful products but assist society,” said Magugu. When asked what to expect from him in 2021, his response was “expect the continued work of putting a spotlight on our collective history, while playing my part to address issues ingrained in our society, particularly locally. I’d like to continue to work with people and brands who share my vision, who realise that fashion isn’t just clothing but a multifaceted industry which serves as a powerful vehicle to effect real change”.
The Thebe Magugu limited edition face covers will be gifted on purchases over R1000 at Sandton and Waterfront Originals stores.