The Italian Dream Continues with Malfy Gin™ Originale Now In South Africa

Following the success of MALFY GIN™ CON LIMONE, a new addition to the family, MALFY GIN™ ORIGINALE continues the Italian story that’s all about the love of gin.

Cape Town based premium spirits company Truman & Orange brings MALFY GIN™ ORIGINALE in SA with a view to offering a wider choice to all the gin lovers.  The company is planning to extend the range with exciting new MALFY GIN™ variants for all kinds of indulgent occasions to help gin drinkers enjoy more #malfymoments.

Malfy_blue_F_SAFRICA 750ml 43% ABV copy

MALFY GIN™ ORIGINALE is distilled using a recipe that pays homage to the originators of gin – Italian Monks – who first distilled Juniper spirits at their monasteries along the Amalfi Coast as far back as 1050.

With a classic flavour profile and the essential Italian character, MALFY GIN™ ORIGINALE is made using local Italian botanicals blended with pure glacial water from Monviso Mountain – the highest altitude spring water source in Italy. It is a crisp, clean, classic gin with an Italian twist. Herbal notes and juniper are skilfully balanced by the other botanicals of which light citrus zing is a signature touch of MALFY GIN™ recipe.

Rowan Leibbrandt from Truman & Orange explains, “We launched MALFY GIN CON LIMONE in March 2016 into an increasingly exciting South African gin market and South African gin drinkers have really taken to the brand. MALFY GIN is one of the fastest growing gin brands in the world and we’re delighted with its success in SA. MALFY GIN ORIGINALE is a great opportunity for us to offer South African gin drinkers another beautifully crafted expression of MALFY GIN and to continue to share more #malfymoments with our drinkers”.

MALFY GIN is produced at the distillery, Torino Distillati, in Moncalieri, in the  Piedmont Region of North West Italy. Owned and operated by the Vergnano Family, who have been producing Italian spirits for over 100 years using traditional techniques and Italian ingredients, it is the place where MALFY GIN  recipe was born and crafted to perfection.

MALFY GIN ORIGINALE has a wonderful balance of eight botanicals. The juniper is from Tuscany and has a peppery aroma giving the gin its distinct herbal flavour, and of course, it wouldn’t be MALFY GIN without subtle citrus notes. Other botanicals include coriander, cassia, angelica root, Italian Orris root and dried local citrus peels from lemons, grapefruit and oranges – all from Italy. The resulting gin is perfect for any cocktail, a refreshing Gin & Tonic or in one of Italy’s finest, a Negroni.

The beautiful MALFY GIN ORIGINALE bottle is a perfect match to its older ‘brother’ CON LIMONE and is inspired by the beautiful blues of the Mediterranean and the views of the white snow-capped Monviso mountain seen from the distillery. White and blue is captured in the colour palette chosen for the label design, along with the Italian oak stopper and blue bottle base.

Paying its tribute to Dolce Vita MALFY GIN is all about savouring the moment and sharing it with the loved ones while enjoying a spectacular view. No matter how you choose to drink it, MALFY GIN ORIGINALE is meant to be enjoyed in a truly Italian way and the belief that La Vita e Bella! 

MALFY GIN ORIGINALE is available at all major retail chains and independent liquor stores around the country in a 750 ml bottle. Recommended Retail Price R380/ bottle

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.



%d bloggers like this: