Jaye’s World Entertainment (PTY) Limited and Taylor Jaye are thrilled to announce the release of the video Cashe featuring Patoranking and Chin Chilla.
Directed by Taylor Jaye and her creative team the video is about a virtual video game that the artists are captured and plugged into. You find the artists being initially captured by celebrity actor KweKwe who plays the role of the mad scientist. He plugs them into a video game where the artists control avatars of themselves doing various “flexing tasks”, while being observed by KweKwe. “This is meant to represent being plugged into the matrix which is the ultimate game, where you play yourself but you don’t even know that you are plugged into technology” adds Taylor Jaye.
The high budget video has already exclusively premiered on Trace Naija in West Africa and Wasafi TV East Africa and has received 16 000 views in less than a week. And is set to premiere on more channels from Sound City to Channel O.