Otiz Seflo is a Johannesburg-based fashion studio established in 2009. The brand was born from the humble beginnings of passion-driven Otsile (Otiz) Seflo. From 1 May 2020, the country moved into level four of the five levelled national lockdown plan and it is now mandatory to wear cloth masks when leaving our homes. As a contributor to the fashion industry, Otiz Seflo found it fitting to contribute to fighting the spread of COVID-19 through the use of design work and creating protective face masks. “We are really happy to include these masks to our collection,” explains Seflo.
You can buy a beautifully designed Otiz Seflo face mask for R80.00 each or if you buy 10 or more masks, you can buy them for R60.00 each. Available across South Africa, not only do these masks protect against COVID-19, they also make a bold, stylish fashion statement.
COVID-19 has immensely affected the fashion industry and is backtracking its tremendous growth over the past few years. The fashion industry was seen as the fifth largest in terms of the economic development of the country. A proliferation of designers and fashion studios throughout the country mainly drives the industry. The growing demand for tailor-made apparel has led to establishment and growth in this industry.
During the national lockdown, many sectors, including the fashion industry, have felt the worst economic ramifications. There have been restrictions on the sale of various goods and clothing is one of them. Large retailers throughout South Africa have had to shut their doors and have encouraged customers to shop online instead. But this has had a crippling effect on small businesses countrywide as it has given larger corporations and brands an advantage with regard to engaging with or even meeting the basic needs of customers. Many small brands have had to put a complete hold on production and the sale of clothing as suppliers, factories and workers have had to stay at home. The design and distribution of cloth masks might be a very small lifeboat for many small fashion brands to survive during this lockdown period. We as a fashion brand are concerned about how local fashion will survive considering the economic state of the nation.
By producing and selling these face masks, Otiz Seflo is working to mitigate the impact of coronavirus on the business and in the country at large. In addition to selling its masks, Otiz Seflo would like to call on various South African charity organisations that are in need of clothed masks as they are willing to donate 100 clothed masks to them.
Otiz Seflo recently donated 60 masks to the Johannesburg Society for the Blind in Roseachre, Johannesburg, so matching their order. The business plans to keep on donating masks to the society until the end of the year.
If you would like to buy face masks or if you work in a charity organisation wanting to benefit from the donation of masks, contact Otsile Sefolo on 079 676 5668 (WhatsApp).