On Wednesday 15 November Spree.co.za, SA’s leading online fashion retailer, once again impressed Jozi fashionistas with a perfectly choreographed high-energy fashion experience, showcasing key pieces from Spree’s Spring Summer 2017 collection to the guests in attendance.
The Tin Factory provided a cool urban backdrop for the ‘Summer On My Skyline’ event, with models styled in the hottest pieces from the Spring/Summer 2017 collection that included everything from feminine frills to sexy swimwear. Inspired by the vibe of Joburg’s streets, Spree’s Creative Director Chris Viljoen and Fashion Producer Deon Redman captured this infectious energy for Spree’s summer 2017 experience.
“Summer campaigns are always shot at the coast, on the beach or around a pool. We were wanted to do things a little differently this season and keep summer in the city. We were inspired by the colour and vibrancy of Joburg’s streets. The city has a fashion heartbeat like no other!” commented Viljoen.
Guests were suitably impressed, with the team successfully curating another seamless high-energy lineshow style event, now a Spree signature. An array of perfectly choreographed models arrived in serious style to DJ Ms Cosmo’s beats and posed on a raised revolving platform, allowing the audience to form a crowd around the fashion installation and capture the moment. Hip hop dancers took to the stage mid-show much to the crowd’s delight.
In addition to the show, some of the country’s top fashion and street style photographers – including Cedric Nzaka, Austin Malema, Niquita Bento and Jeffrey Rikhotso – were on hand to shoot portraits. Guests were able to play in four ‘trend pods’ styled to celebrate the Spring/Summer 2017 collection and hottest trends of the season. Pods, which included ‘Ruffles & Frills’, ‘The Index’, ‘Colour Block’ and ‘Elevator’, all saw guests queuing up to pose, perfect summer profile pictures in the making!
The keenly-awaited experience saw a fashionable Johannesburg crowd once again out in force, with guests including Rich Mnisi, Tellaman, Kyle Deutsch, Shekhinah, Kwesta, Gemini Major, Cassandra Twala, Sonia Booth and Anisa Mpungwe. Media darlings, musicians, fashion designers and of course the city’s fashionistas all mingled to the sounds of Jozi’s hottest young DJ of the moment, Ms Cosmo. It was a fashion night in the city to remember.
“We love Johannesburg! After the success of our last two fashion experiences, we’ve set the bar high so we wanted to ensure we continued to wow Spree guests. Yesterday’s fashion experience offered a vibrant, interactive way to play with summer trends, view the Spree SS17 collection and of course have fun. After all, that’s what fashion is all about!” concluded Viljoen
Launched in April 2013, Spree aims to inspire & serve the South-African shopper to be their most fashionable self, no matter their lifestyle, pocket or where they live.
A heartfelt thanks to our sponsor Ballantines.
ALL ABOUT THE #SPREESS17 TREND PODS
It’s no secret that Spree has a favourite trend this summer. For the #SpreeSS17 event, wearing a ruffle wasn’t enough. Because everyone deserves the opportunity to be a little extra, a swing suspended from ruffles and surrounded by even more ruffles made for a photo op with major flare. Who better to capture this modern take on confident feminine dressing than Niquita Bento? The fashion photographer is a master at capturing modern beauty.
Stepping into a TVC – sounds fun, right at the #SpreeSS17 event, guests got to mingle with the astronaut from the #SummerOnMySkyline commercial, sharing his elevator to rooftop style and having the moment captured by Austin Malema. These images will attest: it was quite the uplifting experience.
Photographer Jeffrey Rikhotso shot the #SpreeSS17 guests in a colour-block pod – a space undeniably modern but with a trend-relevant wink to the 80s. Things got super editorial, as they would with strong colour backgrounds and guests dressed as if off the pages of a magazine. Think of these photographs as your comprehensive lookbook on influencer style.
The Index Pod
If ever there’s a time to shine, it’s probably when you’re surrounded by florescent tubes on an inky black background. The Index pod at #SpreeSS17 was inspired by the neon light design of this site’s premium sneaker brand destination by the same name. Getting a bad picture was impossible, as Cedric Nzaka’s shots are exceptional. At an event where the competition for most photogenic environment was super tough, The Index Pod may just have stolen the show. It certainly shone the brightest.
Spree, part of Media24’s Ecommerce division, is South Africa’s most fashionable online retailer offering women’s and men’s apparel, as well as kids’ and babies’ clothes from local designers, suppliers and international brands and labels. Launched in April 2013, Spree aims to inspire & serve the South-African shopper to be their most fashionable self, no matter their lifestyle, pocket or where they live. Spree serves Shoppers day in – day out by offering a variety of brands, designers and labels across its different platforms and channels. All of this is backed up by an easy-to-use, highly secure online shopping experience, quick delivery and a convenient 30-day free returns policy. Spree doesn’t wait for change to happen. Spree leads, innovates & creates new service modules that will evolve the fashion E-commerce landscape in SA.
Customers can also download the Spree iOS or Android app which provides even more convenience to shop the latest trends and styles, using your phone or tablet. For more information, visit spree.co.za or download our apps on the Apple App Store or Google Playstore.
Photographer / SDR Photo