A new Sorbet MAN franchise launched at the Fourways Mall this May. It offers everything South Africans have come to love about the Sorbet MAN brand and includes a few unique features. To start, its owner is a young black female entrepreneur, intent on making her mark in the world of male grooming as one of the twenty-four Sorbet MAN franchise owners in South Africa.
‘Some people might be surprised to see me entering this particular area, but it’s a very exciting sector to operate in with a huge amount of growth potential,’ says Phali Makopo. ‘I’m passionate about the Sorbet MAN brand and business model business, and there is no doubt the demand in Fourways is very strong. Our team is ready to provide the highest quality products and grooming experiences, and I am confident we’ll make a big impact.’
Of course, COVID-19 life is very different from what it used to be, and consumers are demanding a different type and level of service. Thankfully, the Sorbet MAN Fourways in-store experience has been carefully developed to meet all possible health and safety requirements.
’Health and safety are a huge point of focus for us,’ says Makopo. ‘All our employees have the best possible personal protective equipment, and we’ll be scanning all customers’ temperatures at the door once we granted operation as per Government’s plans to tackle the pandemic. Haircuts, shaves and all other treatments will also take place with staff wearing once-off protective gloves, face masks and visors.’
Operating within this new normal may feel strange at first, but Makopo says Sorbet MAN and its clients won’t be facing any greater challenges than the rest of the country, and the world.
‘It’s a huge period of change, obviously, but I think everyone working and shopping in a mall environment will actually adjust pretty quickly,’ she says. ‘And for those with different requirements, we’re offering other options, like home deliveries.’
All Sorbet MAN Fourways retail products can now be ordered via a simple phone call, Whatsapp message or email – which will no doubt make life easy for those not able to access the store itself.
‘We’ve made the delivery system as simple and quick as possible, and really it’s a case of whatever works for the customer,’ Makopo explains. ‘If someone wants to order over the phone, they’re welcome to give us a call at any time. Otherwise, Whatsapp or email are just as good.’
And for those who assume Sorbet MAN is all about heavily bearded men, it’s time to think again. In fact, Sorbet MAN products are equally popular with younger generations, including school goers and teenagers.
‘Absolutely! Teenagers are a very important market for us,’ says Makopo. ‘They actually use a lot of our products, and we’ve designed many of our launch promotions with them in mind, including a 20% discount off all products bought by students from schools in the surrounding area, from Monday until Wednesday.’
So, if lockdown life has damaged your personal style, a solution might finally be in sight. In fact, if, you live in Fourways, it’s already just around the corner.