Social Media Week Announces Theme, Dates and Venue #SMWDurban

Social Media Week is excited to announce the dates, venue and theme for the South African flagship conference of 2020: the 2nd annual Social Media Week Durban (#SMWDurban). We’re also thrilled to have moved to a bigger venue, the Durban ICC (International Convention Centre) for the World’s premium online media, digital marketing and tech event on June 18-21. Also, as recently announced, #SMWDurban 2020 will focus on the global theme HUMAN.X.

The internet was founded on the promise of a digital utopia that would enable us to deepen a connection with our audience and consumers, understand them, and tailor opportunities that would enrich their lives. Instead, today we face an environment that promotes narcissism and divisiveness. This can change: We can work together to get back to the fundamentals of what makes marketing a force for good in the world.

HUMAN.X will lead an important conversation focused on what it means to take a human-first and experience-driven approach to marketing; with three sub-themes: Attention Revolution, Empathy Economics, and Privacy Matters.

The state of digital marketing will be explored through nine curated discussion topics, including:

Storytelling -Creating with Intention
The Rise of Influencer Marketing
Monetisation
The Evolution of Artificial Intelligence AI vs Humanity
Youth Entrepreneurship & Social Media
Government Communication & Social Media
The Future is Social Commerce (Community Builder or Destroyer)

Each session will also provide actionable takeaways that map business objectives including increasing brand awareness, growing and engaging audiences, acquiring customers and driving sales, and tracking the competitive landscape.

In 2020, #SMWDurban has increased the number of masterclasses and opportunities to attend, while also offering an enhanced assortment of digital and in-real-life (IRL) networking opportunities to generate ideas through communication.As always the SMW Influencer Recognition Awards will occur on the Friday evening where content creators who have excelled in the past 12 months will be honoured. The full schedule of events during the 4-day conference is available on smwdurban.co.za

Expected conference attendees are youth and small businesses, digital marketers, brand strategists, government officials to sponge knowledge from the world-class speakers.