Social Media Week is excited to announce the dates, venue and theme for the South African flagship conference of 2020: the 2nd annual Social Media Week Durban (#SMWDurban). We’re also thrilled to have moved to a bigger venue, the Durban ICC (International Convention Centre) for the World’s premium online media, digital marketing and tech event on June 18-21. Also, as recently announced, #SMWDurban 2020 will focus on the global theme HUMAN.X.
The internet was founded on the promise of a digital utopia that would enable us to deepen a connection with our audience and consumers, understand them, and tailor opportunities that would enrich their lives. Instead, today we face an environment that promotes narcissism and divisiveness. This can change: We can work together to get back to the fundamentals of what makes marketing a force for good in the world.
HUMAN.X will lead an important conversation focused on what it means to take a human-first and experience-driven approach to marketing; with three sub-themes: Attention Revolution, Empathy Economics, and Privacy Matters.
The state of digital marketing will be explored through nine curated discussion topics, including:
- Storytelling -Creating with Intention
The Rise of Influencer Marketing
- The Evolution of Artificial Intelligence AI vs Humanity
- Youth Entrepreneurship & Social Media
- Government Communication & Social Media
- The Future is Social Commerce (Community Builder or Destroyer)
Expected conference attendees are youth and small businesses, digital marketers, brand strategists, government officials to sponge knowledge from the world-class speakers.
#SMWDurban attendees can secure their passes before Thursday, April 30th, and take advantage of the 50% discount on Webtickets/Pick n Pay Stores.