Last year SKHANDAWORLD announced its new partnership with Universal Music Africa and to mark this fruitful relationship, the Kings of local Hip Hop dropped a compilation titled, Welcome To The Planet which featured a star-studded cast including the likes of AKA, Tshego, Cassper Nyovest and Nadia Nakai
The conceptual record label, clothing and lifestyle brand co-founded by the father of Skhanda, Ntokozo “K.O” Mdluli and long-time manager and business partner, Tsholofelo Moremedi mentioned this at their launch event after joining forces with UMG “The brand was the second iteration of a world envisioned by the pioneer of the musical subgenre, Skhanda. A sound which incorporates kwaito and hip hop not only in the music but blends the two cultures together into one cohesive entity which is SKHANDAWORLD.”
Also featured in the documentary are a couple of super fans who are literally on the documentary voicing out their honest opinions of how the planet has been moving and how they would like to assist the team. The Dreamteam makes a cameo in the planet’s defence and this includes Thee Gobbz who is SKHANDAWORLD’s label manager and sound engineer, Themba Molongoana who does their PR and Marketing and Tsholofelo Maramedi alongside K.O who wholistically bring the conceptual record label to life and handle the day to day of this mean machine.
This visual piece takes us through the making of their well-received compilation and highlights some of the structures that make SKHANDAWORLD the best local Hip Hop record label of this decade. The Welcome To The Planet documentary is now live on Youtube!
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