As of 19 April, Showmax mobile subscribers across Africa will pay on average 20% less for access to the full Showmax catalogue on a single mobile device. Speaking about the price change, Yolisa Phahle, MultiChoice Group CEO for Connected Video, says, “We know that consumers are under pressure at the moment and we believe this change will be appreciated by our mobile customers as will the decision not to increase any of our other prices. We have our most exciting slate of Showmax Originals this year and look forward to more of our subscribers enjoying our proudly African stories.”
| Feature | Mobile Only | Standard |
| Video quality | Standard Definition (SD) | High Definition (HD) |
| Which devices? | Smartphones & tablets | Smartphones, tablets, computers, smart TVs, media players, and gaming consoles |
| Number of streams | 1 stream | 2 devices can stream at the same time |
| Number of devices | Mobile only is limited to one registered device. | Up to 5 devices can be registered, with 2 able to stream at the same time |
| Catalogue | Full access to everything on Showmax/Showmax Pro. | Full access to everything on Showmax/Showmax Pro. |
| Casting | No | Yes |
| Showmax | Showmax Mobile WAS | Showmax Mobile NOW | Showmax Pro | Showmax Pro Mobile | |
| South Africa | R99 | R39 | R449 | R225 | |
| Kenya | KSh 790 | KSh 300 | KSh 2100 | KSh 1050 | |
| Nigeria | NGN 2900 | NGN 1200 | NGN 6300 | NGN 3200 | |
| Ghana | GHC 45.99 | GHC 16.99 | GHC 119.99 | GHC 59.99 | |
| Uganda | UGX 30 300 | UGX 11 499 | UGX 67 200 | UGX 33 600 | |
| Rest of Africa | USD 7.99 | USD 2.99 | USD 17.99 | USD 8.99 |
So far this year, the company has already released four Showmax Originals: the follow-up to the very popular Tali’s Wedding Diary: Tali’s Baby Diary; the small-town psychological thriller DAM; the Kenyan police procedural Crime and Justice, a co-production with CANAL+; and reality series I Am LAYCON, Nigeria’s first Showmax Original, featuring Big Brother Naija Season 5 winner, Lekan Agbeleshe aka Laycon.
Other Showmax Originals on the way in 2021 include the Cape Flats neo-noir murder mystery Skemerdans; Babes Wodumo and Mampintsha’s reality series Uthando Lodumo; a second co-production with CANAL+, Blood Psalms, an epic series based on ancient African mythology; and its first international reality TV series format, Temptation Island.
Showmax will also continue to bring the best of HBO, international series, movies and kids’ shows to Africa first.
Promotional bundles will be unaffected by this change.
