Reebok Drops Ground-Breaking Zig Kinetica Sneaker

Following extensive teasing of its “energy return” prototype sole at major style events across the runways of Paris and New York, Reebok South Africa has officially dropped its latest limited edition Zig Kinetica sneaker.

This after Reebok’s recent successful local launch of #TheSneAKA – a collaboration with SA hip hop star AKA.

The first in the collection, the Zig Kinetica Concept_Type1, features Reebok’s innovative performance-based zig zag sole, and adds a bespoke design element with the upper being designed by Ian Paley, founder of British menswear boutique and label Garbstore.

Paley’s expertise in the sports scene and particularly his relationship with Reebok extends as far back as being a key collaborator on a variety of Reebok icons such as the Classic Leather, Inferno, Sole-Trainer and Instapump Fury.

“The soul of the Zig Kinetica lies in its inventive energy return sole, a performance-based zig-zag sole design that allows for optimal energy return with each step, “explains PJ Morilly, Brand Director Reebok South Africa. “The ingenious construction of the Zig Kinetica features a three-part energy system that includes elements such as Reebok’s Floatride Fuel sole, the Zig Energy Shell, and a Zig Energy Band outsole.”

Reebok’s light and responsive Floatride Fuel system expands on the brand’s award-winning Floatride family, providing the sole with an energised cushioning feel. The Zig Energy Shell encapsulates the foam midsole, channelling and returning the kinetic energy with every stride, all while ensuring a bold aesthetic. The exclusive Zig Energy Band outsole expands and contracts like a rubber band, providing a spring-like response, helping propel the wearer. An adjustable guidance band allows for a greater and enhanced fit, while the microvent mesh upper provides added breathability.

“The Zig Kinetica is built on the concept that energy cannot be created or destroyed, only transferred, and that with every stride and every step forward, your energy grows. Energy is a cycle of constant vibration, with waves oscillating by light, heat and movement at every microsecond. On a wave of its own, the Zig Kinetica Concept_Type1, represents Reebok’s interpretation of energy return in sneaker form,” concludes Morilly.

The Reebok Zig Kinetica Concept_Type1 is available online at reebok.co.za from 8am 08-11-2019

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