2019 has been a huge year of growth for Reebok in South Africa, with the opening of two brand new Vector concept stores in Fourways Mall and Menlyn Shopping Centre, two of South Africa’s prime retail spaces. To close out the year with a bang, Reebok will now be opening its third South African Vector concept store in Sandton City on Thursday 28 November at 9am. This series of store openings under the new Vector concept indicates a new era for Reebok that is characterised by the resurgence of the Vector logo to unify the brand under one logo.
“It’s amazing to see how much interest Reebok Global is showing in our market and just how proactive they have been with regards to integrating the brand into South African style and culture. It clearly shows that Reebok sees something special about our country and is committed to investing in our growth here,” says PJ Morilly, Brand Director for Reebok South Africa.
Reebok’s South African focus goes further than just opening new stores. The brand has also shown its commitment to telling unique South African stories. Earlier this year Reebok partnered with musician AKA to launch the first-ever sneaker collaboration with an African artist – the SneAKA.
The opening of Reebok’s new Sandton store will be accompanied by the launch of the exclusive Black and White Fury Boost. This product launch celebrates the Instapump Fury’s 25th anniversary, by fusing technologies from both Reebok and Adidas to create a fashion-forward pair of sneakers. These new kicks feature an immaculate monochrome upper, accompanied by a glimmer of metallic GraphLite – ushering in a feeling of organic warmth offset by raw gum outsoles. The sneakers will be available for R2,999 and can be purchased from any of the official Reebok stores as well as www.reebok.co.za.