Poetry Aw19 Collection Celebrates The Essence Of Effortless Femininity

The Poetry autumn/winter range for 2019 is available in stores and online from March. This season’s collection was inspired by the very essence of the Poetry woman. Eclectic and timeless, she takes head of trends, and draws on her own well of life experiences and creativity to curate an effortless look that conveys her signature style in a contemporary way. Her confident choice of apparel tells a story by contrasting and exploring structure, flow, print and texture – she weaves her own narrative and does so unflinchingly.

This season, we decided to give the Poetry woman free rein by creating a collection of high-quality, inspirational clothing, footwear and accessories that will allow her to create her own journey and follow the road less travelled in inimitable style. Driven by our passion for age-old artistry and a desire to pave the way for a rewarding journey of personal discovery, we carefully sourced, designed and selected fabrics from around the world.

Follow the road less travelled in inimitable style

When you’re out there living your dream and broadening your horizons, you need a wardrobe that is as adaptable as you are. The Poetry AW19 collection places a big focus on light, trans-seasonal layers that pairs beautifully with luxury knitwear pieces, winter coats and jackets for that coveted layered look. The range features all the key silhouettes, both structured and soft, with plenty of room for dreaming and experimentation.

The upcoming season’s key hues are warm and inviting, with bold reds, forest greens and ochre yellows that add vibrancy to the overall winter palette. Dusty pinks underpin the collection’s golden thread of delicacy, while touches of rust and burnt sienna provide the earthy notes that tie it all together.

Key movements for the upcoming season include knitted, pleated and printed skirts, as well as lux knitwear pieces that appear in cabled, textured and colour-blocked guises. Dresses are upping the ante with tiered hems, maxi lengths and high necklines; while printed, quilted and textured coats and jackets are at the ready to effortlessly take you from fire-side lunches to rain-dappled walks along quiet country lanes.

Soft wrap dresses, shirt dresses and jumpsuits become easy-wearing everyday staples that can be dressed up or down as temperatures plummet and wind-blown roses appear on cheeks; with top-to-toe looks in print, animal patterns and corduroy adding a dash of bold interest.  


Lead the way with effortless elegance

This season, the Poetry woman can indulge in brand-new collection of boots, mules, pumps and loafers that have been expanded to include various heights, silhouettes and heel types. Whether your wintertime journeys take you to hushed galleries, vibrant outdoor markets, or lingering dinners overlooking the moody, moon-drenched ocean, you’ll be able to lead the way with effortless elegance.

The Poetry AW19 footwear range features the traditional colours of tan, nude, yellow and black, with fresh pops of white and green. Versatile boots like the Jaime, Thea, Gabi, Gemma, Kara and enjoy time in the limelight; while the updated Ivory mule and wide selection of heels set the scene for eye-catching ensembles. The Poetry woman can also look forward to a selection of animal prints which can always be depended on to draw the eye.   


Make your mark & leave a lasting impression

Once you’ve laid the groundwork for your AW19 outfit, it’s time to let your personality shine by customising it to reflect your innate taste and style. The Poetry accessories range for this season has been crafted with the express purpose of completing the main collection, and draws on the overall palette of wintery tones and earthen hues that underpins the overall AW19 offering.

Scarves are back in a big way, celebrating tactile fabrication and warm-handle finishes with a soft touch and feel that drape and fall beautifully. Speaking of texture – the faux fur stoles of last season are back in a berry, black and wolf-dappled tone; with tartans and grids emerging as an interesting microtrend that has been explored in small doses.

The seasonal bag collection builds on evergreen, must-have silhouettes that have been updated with new colours, finishes and hardware trims. Printed hair-on-leather is also being introduced in small-format bags. Heading north, berets in grey, rust and ochre, and beanies with special trims protect against unexpected showers, and interesting headbands emerge as a frontrunner for accessory of the season.

Earrings are still very much in vogue, with a strong focus on dappled resins in tortoise shell and multi-colours, and a wide array of shapes and sizes that range from dainty to bold. On the neckwear side, longer pendant-style necklaces are making a comeback alongside freshwater pearls that have been interpreted in a fresh, modern way; as well as natural stones like tiger’s eye, amber, rose quartz and jade.

Wherever your journeys may take you this season, there is a Poetry look for every occasion. Fall in love with freedom and write the next chapter of your story in your own signature style.


Look Book credits

Photographer: Niquita Bento

Hair and makeup: Mary Gouveia and Kelly Paitaki

Creative Director: Tarryn Oppel


Nneoma – Boss Models

Luisa – 20 Management

Kasia – Fusion Models


Follow Poetry on social media:

Facebook: @poetrystores

Twitter: @poetrystores

Instagram: @poetrystores

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