Multi-talented artist and producer who is pushing limits and breaking boundaries in the South African music scene, NOTBENJAMIN, drops the new music video of his single ‘Birthed from Earth’ the single features the talented Priddy Ugly & Kashcpt. Benjamin’s love and interest in music started at an early age and with so much exposure to the industry, he got the opportunity to produce, compose, and engineer music for many young upcoming Hip-Hop, RnB & Pop acts along his musical journey.
When asked about the video and the single, NotBenjamin shared: “BIRTHED FROM THE EARTH music video is an organic look into the life of NOTBENJAMIN all from the perspective of his old school BENZ. Priddy Ugly and Kashcpt join him on their journey through the hood as we view their activities of the day. As the song lyrics go “It’s hot up in the streets I’d rather freeze up in a Benz”, we see these 3 individuals come together and bring these lyrics to life.”
Birthed From The Earth is a follow-up single from NotBenjamin’s latest album titled ‘NOTBENJAMIN & FRIENDS’ that dropped early this year. The video captures and delivers the message of the single. “Birthed From The Earth music film is exactly what the title says … it’s a down-to-earth video that captures daily life of Ben. As artists, we go through so many crazy moments on a daily like gun violence, robbery, police corruption & so much more and in this video, I just wanted to show that in the rawest form possible. Life is already a movie … I just fitted it into 4min 22s lol. This was an interesting video to film & something out of the ordinary for me. I’m honoured to have Directed this film & I look forward to creating more meaningful & cinematic music films for the South African music industry. I can officially say NOTBENJAMIN has been CURED !” Shares director SXMZ.
With the aim of infiltrating the music scene by sharing his musical talent and pushing his hip-hop sound, NOTBENJAMIN is unfolding his musical story, giving us a taste of what he’s yet to offer the game and hopefully touch lives & uplift spirits.
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