Following the launch of its ‘Creators of Tomorrow’ campaign, Meta hosted its first Creator Day on 27 September at The Forum Conference Venue in Bryanston attended by over 40 creators across lifestyle, entertainment, travel, beauty and fashion creator territories.
The event included a series of workshops aimed at empowering creators with skills and knowledge to establish and grow their brand, reach their audience and earn a living while doing what they love. During the workshops, Creators learned how they can use Reels in new and creative ways, getting future-ready by utilizing the latest tools and features on the platforms, how to stay safe online, how to monetise their content on Facebook and Instagram and how to establish real relationships with brands.
Moon Baz, Head of Creator Partnerships, Middle East, Africa and Turkey, Meta presented at the event inspiring creators to think about getting future-ready and she unpacked how Meta is thinking about the creator economy, and supporting creators. Baz said, “Our goal is to be the best place for creators to tell their story, grow their audience and earn a living. At Meta, we place huge importance on creators and we continue to invest in building a suite of tools to support creators’ various needs and ambitions, no matter where you are in your journey. We’re proud to have a local partnerships team who work hand in hand with creators to guide them on their journey, and we carry out events, such as Meta Creators day, to connect with as many of our creators as possible. ”
Referring to the metaverse and upcoming products, Baz added, “We’re looking at what creators are already doing across our technologies to improve the experience, and we’re investing in a suite of monetization tools and features to help creators earn money like NFTs. We recently expanded access to digital collectibles – bringing the benefits of NFT ownership to even more creators and collectors and making the NFT space more inclusive.”
Commenting on the talent coming from Africa, Kezia Anim Addo, Communications Director, SSA, Meta said, “At Meta, we’re deeply invested in the creative industry in Africa, it’s exciting to witness this vibrant creative scene changing how the world views Africa. We’re committed to supporting and investing in young and diverse talent, through campaigns like #ShareYourAfrica where we collaborated with over 20 African creators based on the continent and the diaspora and the recent ‘Creators of Tomorrow’ campaign featuring 10 creators from across SSA including Pamela Mtanga from South Africa. Creators are inspiring a new movement of creative content online through building communities and leveraging features like Reels available on Facebook and Instagram. The immense talent we’re seeing from the continent including South Africa is truly inspiring.”
In the evening, Meta hosted an intimate and immersive dinner experience with some of South Africa’s top creators like Black Wendy, Lesego Thlabi and the Birth of Stars. Attendees were treated to a soulful performance by singer and songwriter Langa Mavuso, an evening of fine dining, networking with the Meta team, as well as receiving insightful tips to help them unlock the full potential of their content creation on Facebook and Instagram.