African Fashion International (AFI), owner and operator of Mercedes-Benz Fashion Week Joburg (MBFWJ), has announced the designer schedule for its world-class marketing platform for refined African apparel and accessories.
There will be 44 South African and international designers who will showcase their collections at the premier Mall of Africa, from 17-19 August 2017. Tickets are now on sale at www.africanfashioninternational.com, and range in price from R150 to R300 per show, depending on the designer and the seating. All shows will take to the runway at the exciting new venue at Mall of Africa, apart from David Tlale’s extravaganza, which will take place at a venue yet to be disclosed.
This theme or MBFWJ 2017 is #RootedinSyle, to encourage the young fashion collective to celebrate their style and African individuality. The theme will be driven by the Xperience AFI lounge, to encourage the fashion-savvy millennial generation to explore and celebrate their unique and fashionable creativity within the African context, in recognition of the influence that African fashion has had on designers worldwide. Tickets for Xperience AFI will be on sale on the AFI website for R150.
Additionally, South Africans passionate about the business of fashion will be able to buy tickets to engage with the industry’s leading voices and influencers in the Africa Trending Masterclass, taking place before the shows on 19 August 2017, from 11h00 to 13h00.
The Masterclass will be led by Nicola Cooper, trend researcher and analyst, and Dave Nameth, a consumer trend and business analyst, and will stimulate thought-provoking and enriching discussions around African and international fashion.
“Fashion Week is primarily about promoting designers to consumers, buyers and media. The goal is to attract sales for designers and engagement for sponsors,” says Dr Precious Moloi-Motsepe, AFI Founder and CEO. “The Africa Trending Masterclass will help share some leading insights on global fashion trends, while engaging influencers in rich discussions about how to elevate and promote African fashion.”
Fashionistas planning their Fashion Week experience can do so according to these times and dates:
Thursday 17 August 2017
18h30 – Gavin Rajah
19h30 – Spero Villioti
20h30 – AFI Privé
21h30 – Thula Sindi
Friday 18 August 2017
18h30 – Mall of Africa
19h30 – Khosi Nkosi, Adama Paris, and Orapeleng Modutle Style Avenue
20h30 – TN Collectiv and Tsotetsi KL
21h30 – David Tlale (off site)
Saturday 19 August 2017
11h00 to 13h00 – Africa Trending Masterclass
13h30 – 14h30 – The Intern by David Tlale and Curate Africa
15h30 – Marianne Fassler
17h30 – VIZUVLGVDS and Quiteria & George
18h30 – Scalo by Sello Medupe, Sheria Ngowi and Ruff Tung
19h30 – Stefania Morland and Shana Morland
20h30 – Beach Cult by Joanna Hedley and Leigh Schubert
21h30 – Fabiani
Mall of Africa, one of the largest malls in Africa, is conveniently located for easy access from OR Tambo International Airport, and boasts over 300 shops with a vast array of the most loved and respected local and international fashion brands under one roof.
Guests can enjoy its spacious grounds, modern infrastructure and abundant hospitality offerings between shows, making it the ideal location for one of the most anticipated events on the African continent’s social and fashion calendars.
African Fashion International (AFI) was established to market African talents and ignite local and international attention towards the African fashion industry. The company led the way by introducing desperately needed international platforms to showcase authentic African brands; through its Fashion Week platforms in Joburg and Cape Town.
Within its development strategy, AFI’s Fastrack™ initiative identifies and invests in the best of the continent’s young designers, by providing them with direct access to: mentorships, media exposure and business acumen, through yearlong programmes that prepare them in navigating the fashion landscape. In addition to this development platform, AFI’s Young Designer of the Year competition annually rewards outstanding new talent, with the annual winners and runners-up going on to run their own fashion businesses. Over the past six years, AFI’s Fastrack™ incubator programme has so far assisted in developing the careers of 75 new talents.