Masters Of The Industry – MOTI – Launched in Africa

The long-awaited source for music business information has finally been launched in Africa. Masters of The Industry Africa popularly referred to as MOTI is an online skill-sharing platform that addresses basic information on the music industry that is currently not readily available to the creative sector. The project has been in the pipeline for several years and is finally ready for the public domain to aid all the creatives across the continent.

“There is plenty of musical talent in the continent but what is lacking is basic business knowledge that is a necessity for making a success of the creatives. This platform provides a step-by-step narrative, through videos, for anyone wanting to enter the music industry as it covers all that is needed to know right from the music industry as it covers all that is needed to know right from the beginning” said Munya Chanetsa, founder of MOTI Africa.

It will also introduce the MOTI Digital split sheet and metadata form, these two essential tools which are easily available and completed as soon as a song is made to avoid mundane problems in the future that are common in the music industry. An ‘Ask A MOTI’ feature is available on the website where questions can be asked, and answers will be provided live via social media platforms such as WhatsApp, Instagram, Twitter and TikTok.

To kickstart this platform the launch will begin with a ‘M.O.T.I Music Business Plan’ video which is going to be followed with newly uploaded videos that highlight other key requirements i.e. “The Key Team Members” “Importance of Split Sheets” “What Is A CMO” and “What are NFTs”. All creatives across the continent are therefore encouraged to register for free to gain access to these educational videos which are now available on the site Munya Chanyetsa is a true MOTI and through this platform is challenging as well as encouraging a new breed of Africans to be identified as MOTI’s Master of the industry.

A brand name that drives the development of their own local African genres, so they are positioned to take their rightful place in the music industry globally.

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