YouTube sensation The Fitness Marshall to hit South African shores for the first time
This May, Cotton On BODY, in partnership with Women’s Health South Africa, will bring the latest health and wellness craze to women around the globe, with the BODY x Fitness Marshall road show making seven stops across four countries, to celebrate the brand’s tenth birthday.
Hailing from Philadelphia, USA, the Fitness Marshall (aka Caleb Marshall) has gained global attention and his hip-hop workouts, choreographed to the hottest songs, have received 120 million YouTube views.
Starting the Fitness Marshall in 2014, the 24 year old dance trainer is changing the face of fitness, with his methods more fun and uplifting than the average workout.
“I’m most passionate about spreading positivity and helping people come out of their shells. I see women who are self conscious or uncomfortable, but by the end of the class they’ve let everything go and have the time of their lives,” he said.
From May 18 – 31, the BODY x Fitness Marshall collaboration will travel the world, delivering outrageously energetic (and sweaty), free public shows in South Africa, Australia, New Zealand and Singapore. The local show will be held on 30 May at Nelson Mandela Square from 07:30 with the cardio dance party kicking off at 08:00.
Cotton On BODY and the Fitness Marshall share a common goal of empowering women to love themselves, just the way they are, with Marshall claiming that dance has a way of unlocking inner confidence and helping people find their most powerful self.
“Moving your body to music is such a freeing experience, there’s really nothing like it. It’s so emotional, it’s physical, and it’s using your brain and BODY at the same time. It make you feel like a superhero!,” he said.
Customers can register to attend the cardio dance party in their city at cottononbody.com from Monday 8 May – Sunday 28 May.
Cotton On BODY marketing manager, Renee Smith, assures that the hour-long workouts will be a whole lot of fun, while suitable for everyone, no matter their fitness levels or previous dance experience.
“A dance party is the perfect, inimitably BODY way, to mark this special milestone. We’ve been a big part of girls’ lives and this is our way of saying thanks.
“BODY loves the Fitness Marshall for his contagious sense of fun! His unique approach to wellness is enjoyed in living rooms and among friends throughout the world – we will be delivering this high energy tour for girls to enjoy in person or via Facebook live,” she said.
In another Fitness Marshall first, BODY will offer one lucky, would-be dancer, the chance to star in an official Fitness Marshall video simply by visiting Body’s Facebook page and uploading an audition clip from Monday April 26.
Cotton On BODY opened its doors in 2007 and has been creating on-trend, value lifestyle ranges for girls around the world ever since. The fun and fresh brand, which started with intimates, active, lounge and swimwear, has experience incredible growth and expanded its categories including the addition of a maternity line.
BODY’s true mission is to inspire and empower its customer by encouraging self love and celebrating women at every touch point. Girls (or guys) can #JoinTheMarshallMovement and get further information at cottononbody.com