Today Global leader of Decorative Paint, Dulux– a brand from AkzoNobel, has launched their new ultimate washable matt paint – EasyCare®.
Dulux EasyCare® Washable & Tough with StainResistTM Technology is the latest innovation from Dulux, and has unique stain repellent technology that repels liquid spills, making them easier to clean. The stain repellent technology turns the liquid into beads, which sit on the surface of the paint, making them effortless to wash away.
This latest innovation from Dulux is an exceptionally tough and ultra-washable, matt interior paint that repels typical household liquid spills such as wine, juice, soft drinks, coffee and mud, ensuring your homes look better for longer. The product is 20 times tougher than conventional interior matt paint allowing easier removal of stains with a simple wipe – making it a perfect fit for living, dining and kids rooms, hallways as well as multifunctional spaces.
“It’s inevitable that action-packed South African families face some challenges when it comes to keeping the walls of their homes free from life’s little spills. With children, pets and our fast-paced lives, it makes sense for Dulux to make life a little easier by introducing an on-trend matt paint with unique technology that could be wiped clean without a fuss. EasyCare® is just that, a matt paint that’s tougher, more washable and so much more forgiving than conventional matt paints” said Nathalie Sweeney, Dulux Marketing Director Sub Sahara Africa. “EasyCare® will join other Dulux household favourites like Luxurious Silk and Weatherguard® and will make South African homes more fun, liveable and enjoyable.”
“As the leading quality paint brand in Africa, we are committed to innovating in a way that makes a real difference in our consumer’s lives, and homes. EasyCare® will not only help remove the stains easier but will also resist everyday scuffs from high traffic areas. Consumers can expect great coverage along with an exceptionally tough protective barrier, making wiping away stains child’s play,” concluded Sweeney.
EasyCare® will be available in six ready mixed colours; Sand White, Unicorn White, Carolina Strand, Swiss Coffee, Natural Hessian and Brilliant White, as well as the full range of tintable shades. This means you can get your most loved Dulux colour in the EasyCare® product. It comes in packs of 1L, 5L and 20L. EasyCare is low odour and comes with a 15 year guarantee.