Award-winning Limpopo musician Makhadzi has teamed up with sportswear company Kicks® to launch apparel, sneakers and accessories that represents everything she stands for. The Kokovha range which is named after her 2020 album will stand for everything she believes in. Taking to Instagram, Makhadzi credited the deal to “God’s timing”. According to the Kicks® official website, “the brand Kicks® designs and produces proudly African, feel-good sportswear that offers a unique and competitive alternative to global sportswear brands”.
“I wanted to provide an African alternative by creating Africa’s 1st best sports brand to the World that can compete internationally in every level. My vision is to turn the legacy of Kicks Sportswear into a material force that transforms the destinies of the unemployed and a platform for entrepreneurs,” wrote Sammy Mhaule Founder of Kicks® on Instagram.
“My Intentions are clear that we need to drive the idea of partnership and collaboration. This way it is possible to change the circle of poverty for good and impact as many people as possible. Over the past weeks we perfected our deal to make sure we both sit on the table,” said Mhaule.
Mhaule went on to call Makhadzi a talented “rare gem”. “Makhadzi is a rare gem with so much energy and talent. She is enthusiastic about her craft and is willing to put in the work. In all aspects of this deal it is a blessing, and it’s more than just me,” he added.