On Saturday, 7 September, leading Luxury Magazine, Luxuria Lifestyle South Africa hosted the first of it’s kind Spring In The City Event at the BMW Auto Bavaria Dealership in Midrand, which saw celebrities, media and influencers lined up to explore this auspicious event.
With 430 guests and 30 luxury showcases, Luxuria’s partner brands and guests enjoyed a superb evening of luxury, networking, forming new business alliances, creating new sales and marketing opportunities for both guests and brands. Also on the night, South Africa’s only commercial classic radio station, Classic FM broadcast live from the event and guests were served with the finest food and beverages.
The #SpringInTheCity goers were also treated to an eco-terra fashion showcase by South African born Yihan Brönn, a modern-classic, stylish but edgy, couture designer, that has a heartfelt passion for taking people out of the mundane, South African singer-songwriter and Winner of Season 13 Idols South Africa, Paxton Fielies, and Josh Ansley star of upcoming Rock of Ages theatre production, while they also enjoyed a taste of luxury champagne, cognac and delicious gourmet food – all in the name of leisure.
“We are excited to have hosted our first major showcase with BMW and the extent of support from our guests was immaculate,” said Nicole Capper Luxuria Lifestyle South Africa CEO. “South Africa has long followed global trends of marketing, especially in the Luxe sector. We want to redefine luxury in the African context with a strong emphasis on authenticity. This means combining local niche brands and international mega brands. It is a creative space of collaboration and inspiration. With all our events we aim to create an immersive experience; a breeding ground for business connections; and a targeted, elevated brand awareness for our valued partners,” Nicole added.
Luxuria Lifestyle is one of the world’s leading digital magazine groups, with offices strategically positioned in 10 countries around the world. The magazine provides an all-encompassing guide to the affluent lifestyle, including informative and interesting articles on the world’s most luxurious products and services, together with industry news, reviews, features and exclusive business to consumer events for connoisseurs of luxury, corporate businesses and wealthy consumers from around the globe.
“There is no time to rest in order to put our best foot forward for the growing market of luxury in South Africa. We are bringing luxury to the forefront and making it relatable,” said Kyle Clark, Managing Director at Luxuria Lifestyle South Africa. “We are already in full swing for our next event, it’s about setting the bar higher every time and showcasing luxury experiences across the country. Our current reputation with our existing brands has exceeded all expectations, which leaves massive opportunity for more brands to give us all they’ve got. This event really set the tone for what we’re about to do in this industry. A huge success,” he concluded.
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