ABSOLUT Vodka is launching a new set of limited edition bottles celebrating three South African artists who headlined the inaugural One Source Live Festival of African creativity earlier this year.
Musicians Khuli Chana, Sho Madjozi and fashion stylist, Trevor Stuurman will have their One Source Live superhero alter egos adorn the iconic Absolut bottles as collectable objects of popular design.
The three bottle designs feature Khuli Chana as The Dragon, Sho Madjozi as The Rain Queen and Trevor Stuurman as The Explorer.
The three join a celebrated list of international artists who’ve partnered with Absolut over the years beginning in 1986 with Andy Warhol and Keith Haring; emphasising the brand’s support of creativity as a force for positive change in the world.
“It was important for us to create the latest limited edition bottles to emphasise our commitment to these African creative artists. It’s a further statement of our belief in the power of creativity to transform society and change the way the world thinks about Africa and its people,” Mongezi Sokanyile, Brand Manager (Absolut).
This is not the first time Khuli Chana features on an Absolut bottle. In 2016, he became the first African artist to feature on an exclusive screen-printed Signature Edition Bottle that honoured honour his anthemic award winning One Source album, video and campaign.
The limited edition bottles are now on sale with Makro stocking Trevor Stuurman exclusively, Shoprite stocking Sho Madjozi exclusively and Tops @ Spar Khuli Chana exclusively. By purchasing all three consumers will acquire an instant ABSOLUT limited edition collection.
The new Absolut limited edition bottles will only be available to consumers in the South African markert.
“This couldn’t have come at a better time where Africans need to unite and become their own superheroes; not just for themselves but for the everyday kid on the street. This next phase is truly about the power of collaboration for me and this is what happens when great ideas come to life. This bottle is not just about me but all African creative – it represents African unity and power as the One Source,” says Khuli Chana.
“It’s an honour and a great reinforcement of our partnership together with Absolut. I feel like it is a new and exciting chapter for all of us,” says Trevor Stuurman.
Said Sho Madjozi, “I can’t believe it! It is just the biggest honor to be pictured on a brand that I love.”
Other great artists and cities that have lent their genius to the brand include Chinese avant-garde artist Gao Yu who designed the first-ever China limited edition Absolut bottle, Mexican artist Dr. Lakra, and the cities London and Miami.
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