MTN and Joyous Celebration has announced the second season of Share Your Light online talent search. This year’s edition aims to unlock instrumental musical talent and discover fashion and beauty hopefuls. After the successful 2021 Share Your Light online talent search that saw three gifted vocal artists – Anele Mxakaza, Sinelungelo Memela from KwaZulu-Natal, and Bello Mpendulo from Mpumalanga join the choir as new members. MTN Joyous Celebration is opening up opportunities for other musicians, creative artists, and fans of MTN Joyous Celebration to showcase their different talent facets to reach their full potential.
“We have seen the positive impact resulting from creating opportunities that enable fans and ordinary South Africans to fulfil their dreams through our sponsorship properties. This is in line with our goal of creating an environment where we provide exclusive access to opportunities”, said Nomsa Mazibuko, MTN SA GM: Brand and Communication.
Aspiring musicians must upload their audition clips on the JoyousTV (joyoustv.com/) platform, while those with an interest in fashion and beauty, must submit their written motivation with no more than 500 words on what they currently do, why they want to participate in the workshops and how they think they can benefit from participating in this opportunity.
“Since our partnership with Joyous celebration started, the development of South African music and bringing people closer to their passion through various opportunities has remained our key objective. In line with our Ambition2025 strategy, our objective is to lead digital solutions for Africa’s progress. This is achieved by utilising our digital platforms such as JoyousTV to provide opportunities for South Africans to get closer to their passion and ultimately progress them to reach their goals,” continued Nomsa Mazibuko.
Entries for the musicians will be reviewed and vetted by the MTN Joyous Celebration family and the music directors while the selected aspirant fashion designers and makeup artists empowerment workshops will be hosted within the MTN Joyous Celebration Tour 26.
Nomsa Mazibuko concluded, “during this year of eased Covid-19 restrictions, we look forward to being back on tour with the 26th instalment of MTN Joyous Celebration and bringing joy to fans, while also changing lives of ordinary South Africans through the Share Your Light online talent search”.