In a first for the African continent, the King of Beers, Budweiser hosted the first ever Blood Hotel Experience on the 27thof October at Carfax in Johannesburg. This Blood Hotel was a haunted hotel experience with with a dark and edgy Mzansi twist. The event, which was attended by some of South Africa’s well-known entertainment personalities including Radio DJ & MC, Ankletap; TV Host, Khanya Mkangisa and Model and heartthrob, Tino Chinyani. Blood Hotel certainly lived up to its hype as local stars, embraced their alter egos and strutted their stuff in both the Blood Hotel and on the dance floor.
Headlined by a star-studded collaboration which featured South Africa’s pop princess Lady Zama, BET Award winning artist Sjava and the new queen of rap Sho Madjozi; the Blood Hotel experience really lived up to the hype and delivered a Halloween like never before, featuring a frightening surprises from local characters like Pinky Pinky, Lesilo and Tokoloshe.
The trio performed their hit single Night & Day, which was produced by Ganja Beats to specifically usher in the Blood Hotel Experience, before blowing the fans away with their individual performances. They were supported by a star-studded line-up which included: Durban Gogo, Kid X, Chuck Tailored, Muzi, Uno Rams, Uncle Party Time and DJ Leg.
“Blood Hotel is one of our biggest global properties and we are so excited to have delivered it locally in the way only Mzansi could. The mash up of local music, fashion, the best people and performances, allowed us to take consumers on an amazing journey, which was new and different and yet familiar because of the inclusion of the local horror stories. We believe that South-Africans are extremely ambitious, and sometimes you have to be fearless to go after what you want in life! Through this campaign, Budweiser is giving fans a chance to release their alter-ego’s and face their fears.”
“Halloween is all about unleashing your alter-ego, so it was a perfect opportunity for us to dress up and let Budweiser energise us to have some fun at this high energy event. I must confess, it was a little spooky but a whole lot of fun,” added media personality, Blue Mbombo.
The Budwesier Blood Hotel experience is expected to become a feature on the Mzansi entertainment calendar and if you want to know what’s next, like @BudwesierSouthAfrica on Facebook, and follow the King of Beers on Twitter at @BudweiserSA and Instagram at @budweiserza