In the past, Coke Studio Africa saw the legendary Wyclef Jean, NE-YO and Trey Songz set the stages on fire. Now in 2017, Coke Studio features the Mega Platinum star, Jason Derulo, a new-school, multi-talented creative giant who has sold over 50 million singles and impressively achieved 11 platinum singles including ‘Wiggle’, ‘Whatcha’ Say’, ‘Talk Dirty’, ‘It Girl’, ‘In My Head’, ‘Trumpets’ and ‘Marry Me’.
This year, Coke Studio has merged Coke Studio Africa and Coke Studio South Africa into one—bigger and better, Coke Studio Africa 2017. The show has confirmed Jason Derulo as this year’s guest star set to feature on a special episode themed the Global Fusion Edition! The American Pop/R&B singer and dancer who is currently riding high with his latest banger, Swalla.
Jason Derulo pictured with Monali Shah (Senior Content Excellence Manager for Coca-Cola Southern and East African Business Unit and Coke Studio Africa Project Director)
Two of Africa’s hottest music producers: Masterkraft (Nigeria) and DJ Maphorisa (South Africa) will be tasked with producing all the African artists and Jason Derulo, after which all the music will be performed and recorded live alongside Coke Studio’s highly talented house band. Last year, DJ Maphorisa produced music collaborations between Trey Songz and selected Coke Studio African stars.
Coke Studio Africa 2017 includes artists from South Africa, Kenya, Uganda, Tanzania, Rwanda, Ethiopia, Nigeria, Ghana, Angola, Zimbabwe, Togo, Cote d’Ivoire, Madagascar, Mauritius, Mozambique, DRC and Cameroon. The new season is set to premiere in different regions from September this year and will broadcast in more than 30 countries across Africa.
Jason Derulo is a certified global pop music phenomenon whose appeal elicits screams from legions of young music fans across the world. He’s a highly accomplished dancer and masterful songwriter, whose skills have been called on by the likes of P Diddy, Lil Wayne, Sean Kingston and Cassie. His major collaborations with global stars like Nicki Minaj, Ty Dolla $ign, Pitbull and Juicy are among the biggest hit songs of this decade. Jason has five albums under his belt. His accolades include three wins at the coveted Teen Choice Awards (2010 & 2014) for Best R&B Track and Best R&B Album. The extraordinary performer successfully concluded a European tour dubbed Everything is 4 (2016).
About Coke Studio Africa 2017
Coke Studio Africa 2017 is Coca-Cola’s flagship African music show. It is a non-competitive music show that brings together diverse African music talent for world-class showcases, while giving upcoming artists the opportunity to work with some of the best local and international music and production talent. It brings together artists from different genres, eras and regions to create a modern and authentic African sound through music fusion.
The production now includes artists from South Africa, Rwanda, Angola, Zimbabwe, Togo, Madagascar, Mauritius, Kenya, Uganda, Tanzania, Nigeria, Ghana, Mozambique, DRC, Ethiopia and Cameroon. The last edition featured Kenya, Uganda, Tanzania, Nigeria, Ghana, Mozambique, DRC, Ethiopia, Cameroon, Cote d’Ivoire and Togo whilst South Africa had its own production. This season will broadcast in more than 30 countries across Africa.
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