Centuries later, sex still sells, especially in music. However, in this case, it has nothing to do with the insanely provocative lyrics, albums, and single promotional covers. But a musical piece of work by the Johannesburg-based afro soul artist, AfroTherapist. He is set to release the first single You Deserve, an unabashedly soulful, sexy yet groovy new sound that blends afro soul, afrobeat, and Pop. The protagonist is assuring ‘she’ that she too deserves to be loved, to be showered with love while also telling her how he is ready to do that for her. It quickly moves to the protagonist moving the conversation to a higher activity level.
The song’s inspiration is drawn from real-life experience. The producer has worked with a variety of amazingly strong artists like Nhlanhla of Mafikizolo, Siphokazi, Candy Tsamandebele, Nokwazi, Vhudie (My Yoki Yoki), Maumela (Suzan in Muvhango), Kunle Ayo, Henny C to name a few.
You Deserve is set to release worldwide on Friday the 14th of May 2021.