American music platform, From The Block (FTB), brings their popular performance entity to Africa powered by 4Shooters Only in collaboration with music platform Ground Up Chale (GUC) with their first stop in South Africa. FTB has seen the likes of Lola Brooke gain notoriety through their platform with her single “Don’t Play With It”. This exciting collaboration aims to bridge the gap between the American and African music industries by creating a platform that will host established and emerging African artists.
Bringing in some of the hottest emcees in the game, FTB South Africa features performances from Pabi Cooper, Nasty C, Blxckie, 25K, MashBeatz, Focalistic, Maglera Doe Boy, Emtee, and Lucasraps. “We are thrilled to announce our partnership with 4Shooters Only, as we collaborate to bring their highly acclaimed ‘From The Block’ series to Africa, starting with our first stop in South Africa. At Ground Up Chale, we are dedicated to creating synergy between African and global music cultures, and providing a platform for talented African artists to showcase their craft on a global stage. This partnership is an exciting opportunity to highlight the incredible talent coming out of Africa, and we cannot wait to see what the future holds for this collaboration. Stay tuned for more exciting projects as we continue to elevate African talent and culture to new heights!” shares Glen SHO, Founder – Ground Up Chale.
“I am incredibly excited about our partnership with Ground Up Chale, and the opportunity to bring the ‘From The Block’ series to Africa. Working with Ground Up Chale has opened doors for us to showcase the immense talent that exists within the African music scene, and has allowed us to connect with new audiences across the continent. Our collaboration is a testament to the power of bringing different cultures and perspectives together, and I believe that there is so much more we can do together to create an even greater impact. We look forward to exploring new avenues and pushing the boundaries of what’s possible, as we continue to elevate the voices of underrepresented communities and showcase the best of African talent to the world,” expresses Zae Williams, Founder – 4Shooters Only.
Premiering on MTV Base South Africa last week, all 9 videos are now available to watch on YouTube.