Fashion Without Borders To Host Africa’s Finest Designers In Joburg

Fashion without Borders 2021 is turning up the heat for its momentous 6th year and has exciting new partnerships with main sponsors like Avon and Justine who have supported the initiative for some time now and long-standing partners like BLM Naturals who have supported the event for the past 5 years both in RSA and Botswana. The event will be hosted at the Hilton Hotel in Sandton. Situated in the heart of the business district of Sandton, the Hilton hotel is an ideal base for business or leisure. Its contemporary rooms feature garden and city views, with a fitness centre, swimming pool and landscaped gardens, made it the perfect place to host FWB JHB 2021.

2021 theme: “PHYGITAL CULTURE”

Creating a space for a fusion of cultures expressed digitally

PHYGITAL –The first “high fashion runway shows entirely from home / our respective locations” will take place, complete with all FWB Local and International Designers and models. The next round of fashion shows will be virtual fashion and Physical shows. This is not in doubt.

On the 25th – 26th March, FWBJHB 2021 plans to roll out an entirely digital “cultural fashion platform” for designers to use as they see fit. Countries like Shanghai and Moscow went digital for their fashion weeks in late March and April 2020 including FWB BOTSWANA 2020 which held a physical and Digital event in October which was themed “Phygital Experience” (that’s physical space and digital technologies).

This year, we have yet another exciting experience in store for fashion lovers. This fashion show will highlight how current fashion trends are predicted by moods, behavior and buying habits of a consumer at a particular time, and to cope with ever-changing technologies, markets and consumers are rapidly evolving from following traditional, static and demography-based criteria towards more dynamic, modern, lifestyle and psychographic influences.

The event, which will be hosted over 2 days of creativity, ingenuity and self-expression, bringing together 15 designers and 30 Models from the African Continent, ranging from new talent to emerging and established names, to mention a few like Bontle Modise – South Africa, VIWA-South Africa, Comfort Seditsi – South Africa and Chosen Designs from Botswana, Nivaldo Thierry from Mozambique to mention only a few who will showcase some of his latest collections. The fashion designers will take Centre stage to showcase their interpretation of fashion design in the African Continent, in an effort to raise awareness about local fashion consumption amidst the covid-19 era.

This great lifestyle event includes pop-up stalls,Fashion Unpacked Workshop and a Fashion Show to be enjoyed by the public, with an opportunity to interact with both local and Southern African Development Community region designers. Access to industry knowledge, education in skills like leadership/management, Entrepreneurship and supply chain mentorship are key focus areas that the knowledgeable Industry speakers will touch on. FWB understands the mandate to provide the women and youth with skills that will allow them to contribute meaningfully to socio and economic development as well as lay foundations in efforts to promote gender balanced programs using fashion in this regard. The 3rd edition of the fashion Unpacked Masterclass will be graced by speakers such as THULA SINDI (SA), BUJY BWIKA – MEDIA PERSONALITY (SA), MONTEOZ AFRICA -INTERNATIONAL MEDIA PERSONALITY (GHANA) and ANDISWA MANXIWA – INTERNATIONAL MODEL  (SA).



Date: 23 – 26 MARCH 2021


Time: 10AM – 5PM


All COVID-19 protocols will be observed and Wearing of face Mask will be mandatory, less than 100 people


Date: 25MARCH 2021




All COVID-19 protocols will be observed and Wearing of face Mask will be mandatory, less than 100 people


Date: 26 MARCH 2021


Time: 17:00  – 19:00and VIRTUAL AND PHYSICAL

All COVID-19 protocols to observed and Wearing of face Mask will be mandatory, less than 100 people

Tickets available on request: R500 General, R1000 VIP Including dinner and gift bag.

Connect with us 

Twitter: @ FWBAFRICA 

Facebook: @Fashion without Borders (FWB) 


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