Dulux Plugs Into Interior Design Future Through VR Inspired App

Choosing the best paint colour for your home can be tricky. After all, people want to feel that their interior design reflects their personalities and aspirations. Many people stick to neutral, light tones due to fear of choosing the wrong colour or being disappointed that what they thought would be the perfect shade of grey, turns out to be a bit more blue than they’re comfortable with. Dulux has a range of options to help you take back control of your next home paint project. The newly renovated Dulux Visualizer app is here for the rescue, with its impressive ability to virtually colour test by picturing it before you paint it.

This easy to use app provides a live impression of how a room will look in any colour you choose before you paint it. Users can let their imaginations run wild with a comprehensive selection of colours, inspiration ideas and trends such as the Dulux Colour of the Year 2021 – Brave Ground. This groundbreaking app is an interior designer, DIY enthusiast or even first time home owner’s dream with its simple settings.  

“Dulux is committed to adding colour to people’s lives. Through our innovative Visualizer app, it becomes so much easier to choose a paint colour because the app gives you an immediate impression of what your home would look like at the click of a button. It’s as simple as picturing it before they paint it,” says Dulux Colour Expert, Palesa Ramaisa.

All you need to do is download the Dulux Visualizer app from your app store, scroll to the menu option of a virtual catalogue that provides an array of colours. When you select a visualizer option you can take a picture of the room or choose an image from your gallery. Next, pick a colour from the palette or pick a colour from your room with the colour selector, and tap on the walls to paint them. If you like the image you can save it as a reference image.

“Once selecting a colour, the full details of the shade including products and colour scheme suggestions will appear. Colours on the screen may vary depending on your screen settings and resolution. There are also helpful videos to guide you and even point you to the nearest paint store.  Once you’ve narrowed down your selections, Dulux Roller testers can also help those more hands on to see and feel their colour option in person”, adds Ramaisa.

This nifty app is now revamped and new features and can be downloaded on a range of smartphones or tablet devices. Some of these updates include:

  • How-to videos to help with masking, colour finder, colour picker and a My Ideas function that pops up for first-time users before they use a feature and also after as a constant reference if they are unsure. 
  • Tooltips and easy to follow prompts for those wanting to save data and prefer reading instructions.
  • Improved edge detection, accuracy and overall experience. 

Whatever your style preference, there’s always a colour that can help you create an inspiring space for you and your loved ones. For more colour advise or more information about the 2021 Colour of the Year, visit the Dulux social pages Facebook, Twitter and Pinterest or Instagram and follow the hashtag #CF21

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