Proudly South African brand Drip, popularly known for being more than just a sneaker through its fast-paced take on trends and collaboration has announced a new range of luxe fragrances inspired by fashion, music and growing urban trends. Expanding on its excellence, Drip fuses a variety of sensory ingredients to create this captivating new range of fragrances, adding beauty to their brand of fashion & footwear through key collaboration; Drip proudly introduces Finesse.
Finesse by Drip launched two fragrances namely ARION for Him and RUBY for Her. ARION is an alluring scent with a spice and wood offering. A beautifully layered experience for senses rife with a natural sensuality and timeless masculinity. RUBY is a fragrance that meets fashion and culture with top notes that are bright, fruity and sweet. It gains its sensuality and seductive nature from the amber and jasmine notes, ideal for a woman who wants to leave an unforgettable and irresistible trail. The two fragrances tell a beautiful love story of our muses Murdah Bongz and DJ Zinhle.
Murdah Bongz and DJ Zinhle star as the leads in the Finesse campaign as they embody and carry the essence of this new brand. They have an undeniable chemistry that makes them one of Mzansi’s most loved and celebrated couples. As individuals, they set the decks on fire and turn heads with their fashion sense but are a true force as they unite to work together for the first time as the official spokespeople for Finesse. On collaborating with this trailblazing local brand, the couple said, “We both love a phenomenal success story, especially a South African story! For us, the Drip brand really embodies black excellence and as business owners, We are inspired by the work they are doing to expand their portfolio with Finesse.”
Launching the new fragrance, the newly appointed CEO of The Drip Group, Lekau had this to say about Finesse – “At Drip we are always looking at innovating the brand to make the future a reality. Through our meticulous dedication to collaboration, we have created this range and we’re proud to introduce two new perfumes to trendsetters across the country.”
Collaboration is at the heart of the Finesse campaign as the brand sought creative direction from TV Personality and award-winning rapper, Moozlie to bring the new Drip fragrance range to life behind the scenes. The rapper directed Murdah Bongz & DJ Zinhle on set & consulted the brand on the overall look & feel for Finesse. On working with the couple as muses for Finesse Lekau said “Recognised individually for being standout musicians with statement fashion trends, and together as dynamic love duo – we chose Murdah Bongz and DJ Zinhle as Drip Finesse muses because they both embody the essence of the brand and the scents presented in ARION and RUBY. The scents compliment each other effortlessly just as they do too.”
Finesse is available in South Africa retailing at just R599 both online & at selected Drip stores.