Haig Club today released its latest social campaign starring global business partner, David Beckham, on his recent trip to Scotland to revisit the home of the Single Grain Scotch Whisky.
On the journey, David reconnected with the team behind the making of Haig Club as well as meeting local Glasgow bar owners who make their own rules when it comes to Scotch, playing their part in helping to re-evaluate the preconceptions of traditional whisky cocktail making.
The wrap-up video, produced by David Beckham’s newly launched production company Studio 99, presents a series of films available on Haig Club’s global social channels which follow David’s time in Scotland exploring the heritage, craftsmanship and ever-evolving Glaswegian bar scene which Haig Club is playing a role in shaping.
Each film will provide a unique insight into the brand world, focusing on three core principles of Haig Club: its heritage, the team behind the whisky and its ethos on how to drink Scotch in style with friends.
During his time in Scotland, David returned to Cambus Cooperage, where the casks for Haig Club are made and experienced exclusive insight into the teams trailblazing approach, discovering the ancient techniques that are still used to this day by coopers, including one of two Diageo first female Coopering apprentices, Kirsty Olychick.
David then explored the drinks scene with local bar owners Graham Suttle (The Finnieston) and Andy Gemmell (The Gate) discussing ways both bars are using whisky in new and unexpected ways, the mindset at the heart of Haig Club.
To celebrate the end of the trip, David hosted team members and friends as well as global partners of the brand from South Africa, Colombia, GB and France on a stunning Scottish beach. Coming together for the first time in the brand’s history, the guests and David dined on modern Scottish cuisine by Mac and Wild, whilst sipping on Haig Club cocktails accompanied by music from DJ, Lilah Parsons.
David Beckham says: “It was so inspiring to be back in Scotland and to reconnect with the team who create our whisky every day. I have so much respect for their knowledge and expertise and I feel so proud of how far we’ve taken Haig Club since we launched. I’ve loved coming back and meeting some of the incredible mixologists who have created original cocktails for us and to see Cambus Cooperage was really inspiring.”
Ronan Beirne, Global Brand Director of Haig Club, commented: “Our philosophy at Haig Club has always been to break boundaries, taking the traditions of our predecessors and adding a modern twist to them. It was brilliant being able to take our global business partner and some of the world’s leading influencers on this journey, showing them first hand our rich history alongside our new techniques, whilst meeting the incredible people behind the brand.”
Haig Club is the Single Grain Scotch Whisky from the House of Haig, created in partnership with David Beckham, which welcomes drinkers to a new world of whisky, style and taste, inspiring them to make their own rules.
Not for persons under the age of 18. Drink Responsibly.