Women’s Month is a notable movement for South African Women. Women across the country celebrate this momentous month in South African history when women took back control of their own narrative. With the infamous phrase “You strike a woman; you strike a rock”. On the 9th of August 2022, Converse hosted a women’s day celebration with the vibrant, powerful forces of Converse women who have supported the brand continually. The event took place at the beautiful Prison Break Market, Lonehill.
Converse had a fun easy-going program that consisted of dancing with choreographer Sne Mbatha (iam_snembatha) who took the dance floor by storm and taught the ladies some dance moves they got to showcase during the celebration. The guests enjoyed capturing content for their individual photo albums at the DreamBox (a live pop-up experience that comprises of 12 different boxes, each with its own theme); and got creative painting on blank canvas sneakers with beautiful bright coloured fabric paint and lots of glitter.
At the end of the program, guests were paired into groups and given baskets for an outdoor picnic to enjoy the scenery with blue skies and sunny weather. Among the guests were Khosi Ngema (khosingema), Chulumanco Mbete (chulumancombete) and Kananelo Ngaleka (kananelongaleka). A guest mentioned that this was an incredibly “introvert-friendly environment” which is a great feat for the socially anxious.
Converse understands to elevate the women is to elevate a queen. There is truly nothing a woman cannot do.