Castle Lite, the brand synonymous with unlocking the coldest innovations in the beer industry, has once again exceeded all expectations with its latest offering; the first-ever resealable 910ml returnable pack.
‘Unlock It. Pour It. Sip It. Enjoy It. Lock It. Stash It!’
This first-of-its-kind innovation brings the brand’s proposition to life as the 910ml pack is resealable and allows your beer to stay colder for longer as you can ‘stash it’ back in the ice bucket, cooler box or fridge. The larger size makes this pack perfect for sharing with your friends at a house party or around a braai. This pack also boasts a refreshed look for the brand with a bolder body label and no foil which will be rolled out to all packs in the coming months.
“As a brand, Castle Lite is always aiming to push the boundaries with its pack innovations. We are extremely excited to be bringing the first ever resealable bulk returnable pack to South Africa allowing our consumers to ‘Unlock and relock’ their 910ml and stash it back into their cooler boxes. We launch this bold, ground breaking innovation with an equally progressive TV commercial set against a backdrop of an extra cold Afro-futuristic world featuring Frank Casino”. Says Becky Opdyke, Castle Lite Director.
To watch the Castle Lite resealable advert, please click on this link:
Ask for the new resealable 910ml at your store. Available nationwide from mid-June. The pack is returnable so do return the bottles back to stores.