#AD | Brands Partner Aims To Alleviate Hunger In Communities In Need

Kellogg’s South Africa announced today its’ long-term partnership with the Kolisi Foundation, as the company commemorates World Food Day on October 16 – a day dedicated to highlighting the impact of Food Security and Kellogg’s effort to alleviate hunger that is amplified by COVID-19.

The partnership forms part of the Kellogg’s World Food Days commemoration; under the 2020 theme – Addressing Food Security during the Pandemic Time.  “South Africa continues to struggle with food insecurity, and COVID-19’ s impact has been severe. With the number of people who have lost their jobs and incomes, the situation has become far worse. The economy is going to take a long time to recover, which is why it is particularly important for Kellogg’s to continue driving initiatives such as the Better Days™ Programme to alleviate hunger and food insecurity.” says Anthony Holme General Manager, Kellogg’s South Africa.   

Kellogg through the Better Days™ Programme will donate cereals and noodles monthly to 4000 families in Port Elizabeth Eastern Cape and noodles and community kitchens that serve meals to 800 children and 100 elderly on a daily basis. These are beneficiaries of the Kolisi Foundation. 

“We are delighted to launch this partnership with the Kolisi Foundation because at Kellogg, we drive growth through purpose, alleviating hunger and creating better days for fellow South Africans in need. This partnership allows us to deliver that purpose” continues Holme.

“As the Kolisi Foundation, hunger alleviation is close to our hearts especially to  Siya and Rachel Kolisi, our founders.  We have a vision to change the narrative of inequality for people in vulnerable and disadvantaged communities. This partnership will support our effort to progress that agenda” says Joel Smith, COO Kolisi Foundation. 

In South Africa, through the Better Days™ programme, Kellogg provides a nutritious breakfast of cereal and milk every school day to approximately 36 000 learners at schools in partnership with the Department of Basic Education. These schools are located in low socio-economic communities affected by food insecurity. Since launching the programme in 2014, Kellogg has provided 15.5 million meals to these children and communities in need. 

The company is on track to serve 3.5 million meals and create better days for South Africans by the end of this year. Holme says that the company will expand its Better Days™ programme in 2021, aiming to donate 7 million meals. 

During this pandemic, the company continues to work with its charity partners to offer food relief by donating R2.9 million in food and funding. 

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