ASAP Shembe has had a really interesting year filled with a lot of releases and features. We saw him release a Ep & his debut album Amerekere earlier in the year which should easily be amongst the contenders for a SA HipHop Award album of the year, to featuring on a number of projects including with BoyznBucks member uSanele, DJ Switch, South African house music guru Kid Phonque, RobbingThirdFloor, NLite’s, X-Sipping’s Umthala and a whole host of singles.
You can hear a new level of awareness and confidence when Shembe talks about what he discovered from being involved in so many releases “This year proved to me that I can work really hard, despite not being able to implement some of my plans due to Covid and other factors. I know I can work hard, I’ve used this year to figure a lot of things out, and now I’m entering a different phase of my career I’m elevating and working a lot smarter over the next period. I know I can create value now I step up how I capture that value” He closes of this incredible year with a single titled “Sisidiswe” Produced by XSipping.
“I wrote this song when my mom lost her Job. It’s something I mention in the song. I found the God given strength to build something for myself, my family and my community.” Sisidiswe is a reminder of our blessings despite whatever challenges we may face, and for Shembe it serves as a reminder of his responsibility to really live his truth and recognize his beauty despite how life might try to shake him. “From the very beginning of my career my message has always been ‘Just be you’ as I grow older I understand how to make that message more palatable and more authentic because I am living more authentically in my own life, I have less to worry about. it’s not just words it is a way of life for me. Just Be You.”
Sisidiswe is a farewell to one era and is ushering us into the next phase of this incredibly gifted artists career.
To kickstart the next phase of his career ASAP Shembe will be releasing his line of Merchandise very soon “I need to build something and merch is where I chose to start, just like with the music and l my life in general, I want what I drop to communicate my way of life, my way of just being me. I want people to feel comfortable being themselves when they interact with my music, I want them to feel represented as they are”. Selling directly to his audience is nothing new to him, we’ve seen Shembe sell and personally drop off physical CDs to most of his previous EP’s.
Connect with ASAP Shembe on social media: