Apple Music created a revolutionary new process – in cooperation with major and independent labels – whereby it can properly identify and directly pay the rights holders within a DJ Mix. Building upon incredible Shazam technology, Apple developed a tool that allows Apple Music to properly identify and compensate all of the individual creators involved in making a particular DJ Mix – including any artists behind the music in the mix. Now DJ Mixes actually have long-term monetary value for all creators involved.
Apple Music works closely with the DJs, and the suppliers of the DJ Mixes including festivals, clubs, promoters, curators and independent labels to ensure that they are compensated fairly. On the continent of Africa streams of DJ Mixes are up an incredible 504% YoY on Apple Music. In Nigeria, the growth of DJ Mixes during 2022 has climbed to over +3000% YoY making it one of the Top 10 countries for DJ Mixes in the world. Nigeria’s “Party in the Jungle” brand is a Top 3 DJ Mix supplier worldwide. South Africa continues to be a Top 10 market for DJ Mixes and streams have grown +150% YoY.
Apple Music aims to meet the moment by bringing electronic music’s past, present and future together in carefully curated spaces that, for the first time anywhere, pays its creators fairly. Africa stands out as one of the largest consumers and producers of original electronic music, with African artists like Black Coffee, Kabza de Small, Uncle Waffles, Zakes Bantwini and Coco Em holding their own alongside global pop powerhouses Beyonce and Drake who are reigniting house music’s mainstream legacy. Across Africa, Apple Music is home to one of the most robust and dynamic selections of independently produced DJ Mixes from the likes of Nigeria, South Africa, Kenya, Uganda and Ghana.
Get acquainted with the pioneers of a soundscape that began with the beat of the African drum:
o Relive Soul Candi’s golden days and revel in its return
o Delve into evergreen beats with Cuppy, Crowd Kontroller and DJ Consequence with Party in The Jungle
These collections and more can be found on their relevant category pages on-platform, and are all prominently featured on Apple Music’s Isgubhu – the service’s unique destination for African Dance and Electronic music.