On Wednesday 30 November 2022, the MTN Group will stage an African-first virtual concert in Ubuntuland, the continent’s metaverse. MTN Group became the first African firm to buy land in Ubuntuland in February of this year with the intention of establishing specialized habitats for constructing distinctive immersive experiences for its consumers.
“Many people still see the virtual worlds and environments as confusing and inaccessible, and so we are very proud to bring the altMTN experience to market in a way that can be accessed via mobile, tablet, PC or VR handset” Samuels says. “For our launch event, we will be running a competition with our customers, giving them a chance to win exclusive tickets to the concert. We believe that by tapping into a key passion on the continent, namely music, we can actively draw our customers into the environment to not only experience it first-hand, but also to help us to improve altMTN as this developing technology increasingly interconnects and matures, to unlock the full benefits for our customers. The metaverse holds a wide array of opportunities to further enhance and showcase African innovation and are excited to be pioneers of this journey on the continent,” concluded Samuels.