adidas Originals Launches Stan Smith, Forever, To Help End Plastic Waste

For decades, the Stan Smith sneaker redefined what an athletic shoe can be. Representing the epitome of timeless design, the iconic silhouette remained fundamentally unchanged for over half a century — until today, as adidas Originals announces Stan Smith, Forever. A new touchstone in the brand’s journey to help End Plastic Waste, the next generation of more sustainable takes on the storied silhouette propels the franchise firmly into the future. In celebration of a new era for the silhouette, adidas Originals returns with three unique iterations of the Stan Smith sneaker. 

Marking the beginning of a new journey for Stan Smith, adidas Originals has committed one of its longest-standing and most successful silhouettes to creating a more sustainable future. While the look stays the same, from this season onwards, Stan Smith models will become an experimental canvas in adidas’ journey to help End Plastic Waste.

The first two sneakers in the drop are composed of white PRIMEGREEN uppers, a series of high-performance recycled materials, sat atop white recycled rubber outsoles. The women’s iteration then features printed planet earth inspired graphics, a white heel tab, and an ivory tongue graphic. Meanwhile, the next makeup features embossed planet earth inspired graphics, gold eyelets, and green heel tabs. Rounding out the trio, the third sneaker features a white recycled PRIMEGREEN upper, which is complimented by the Stan Smith’s quintessential green heel tab and sat atop a white recycled rubber outsole. The classic look is then updated with the addition of planet earth inspired embroidery throughout.

Bringing the sustainability focus full circle, each pair in the collection comes packaged in the classic adidas Originals blue box, which has already been updated to be composed of more than 90% recycled paper. Always iconic. Now more sustainable. The three latest iterations of the Stan Smith silhouette launch on 28th January 2021 and are available at adidas.co.za and at adidas Originals stores, with prices starting from R1499.

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