Smooth Precision Launches Ahead Of International Men’s Grooming Day

One of the biggest concerns for men is that cuts, scrapes, redness and sensitive skin are a necessary evil when it comes to grooming, because the majority of men develop bumps on their skin after a very close shave on their face*.

On the eve of International Men’s Grooming Day, Philips introduces a range of clippers specifically designed with the African man in mind, to give him fewer ingrown hairs or razor rashes.

In 2017, Philips Male Grooming celebrates 78 years of innovation, which it’s commemorated with the launch of the new range, including the Philips Hair Clipper Series 5000 – Pro Clipper, and the Philips Hair Clipper Series 3000 – Home Clipper.
The new Philips Clippers have been created specifically to give a close precision cut or shave to achieve a chiskop or sharp and defined edges. The blades have been designed to reduce the risk of cuts when clipping your hair or beard, offering the confidence of a defined cut and shave without the humiliating damaged skin.

According to Bespoken Man founder, Gresham Pillay, “Male Grooming has been on the rise in the last 2 years with men embracing the concept of grooming and looking good, it’s all about suits, sneakers, well-groomed hair and beards. Most African men traditionally are known to keep their hair very short by opting for a clean shaven cut which provides a look that’s both neat and timeless.”

However, Gresham notes that they have seen a new trend lately, with more men opting to redefine their identity and choosing hairstyles that are inspired by the 80’s. “We now see a shift to men growing the top of their hair and tapering or fading the sides for a more defined look,” he says. “Designs and side parts are also growing in popularity at the moment. Some of the popular styles are short parts with a tapered fade, pompadours, twists with fades, frohawks and buzz cuts with beards. Whether you have the freedom to play around with longer, rough edges – or not – a fade that tapers down the length on the sides and back offers on-trend style and sophistication.”

The Philips Pro Clipper is intended for a powerful expert trim, cut or shave. Its chrome matt finish is complemented by a smart textured handle for a comfortable grip, and a 2.8m cord to give a greater reach and allow you to move around easily while clipping. Compared to the Philips Home Clipper with a lacquering and textured high gloss plastic finish and a 2.4m cord.

The Philips Pro Clipper gives full creative freedom with seven click-on combs, including 3mm, 6mm, 9mm, 12mm, 16mm, 19mm and 25mm length options, as well as a styling comb and scissors, while the Philips Home Clipper comes with four click-on combs to give you additional freedom to play with multiple hair styles.

Its strong steel blades are manufactures to withstand chips and cracks, while its state-of-the-art copper motor coil will outrun its predecessor four times over**.
It’s designed for trimming to achieve the latest fashion cuts; its lightweight and the different length click-on combs offer the freedom to play with multiple hairstyle, with optimal skin comfort.

The current trends don’t stop at your head – men spend more time on their beards than ever before, and the new range is designed with beard styling in mind; the blades of the clipper are also good to use on your face for an all-in-one grooming solution.
Whether you’re rocking the latest trend, or simply updating your old-time favourite, join the #NowThatsSmooth conversation on Twitter @PhilipsMenSA. Or visit the Facebook page for the latest in grooming.

A bump free cut or shave with less rash, now that’s smooth.

The Philips Hair Clipper Series 5000 – Pro Clipper (RRP: R499) and the Philips Hair Clipper Series 3000 – Home Clipper (RRP: R349) are available at Dis-Chem, Clicks, selected Edgars stores, and Takealot, and comes with a 2-year worldwide guarantee.

*In 2014 Philips conducted an in-depth qualitative study consisting of 20 barber interviews, 20 consumer focus groups with eight participants per group and 40 in-home interviews in SA, Nigeria and Ghana.

**The linear motor runs up to four times longer compared with predecessor model.