Flying Fish is brewing out the serious and brewing in the play to launch their all new limited edition 18 pack which gives consumers the opportunity to add even more flavour to Saturdays with their friends. The #SaveMySaturday campaign officially launched on Saturday 24th March at Seventy Juta in the heart of Braamfontein, the cultural hub of Johannesburg.
The streets of Braamfontein were taken over by the brand’s signature yellow submarine Tuk Tuks. The submarines caused quite a raucus and saw some of the most loyal flavour fans get the opportunity to get free beer delivered right to their doorstep step. This powered through the first frequency to deliver beer in partnership with 5fm’s weekend play date. The mechnanic uses the hastag #SaveySaturday encouraging deliveries and interaction online.
To launch the campaign and the 18 pack in the most exciting way Flying Fish partnered with Let’s Play Outside, which is a leading platform and collective of creatives and artists. They launched the Let’s Play Outside Festival which saw over 100 street artists come together in 2017. The festival will be back this year with the brands collaborating ahead of the festival which is set to take place on the 28th of April.
The event saw a whole host of cultural curators, media and bloggers including Dj Switch, personality Miss Kay and dancer Lee Che in attendance. Model and presenter Tino Chinyani, of Channel O’s Top 5 Drive took guests through the proccedings with entertainment being provided by the likes of Twins on Decks and upcoming DJ Sistamatik. Guests brewed in the play through interactive elements at the venue which included a photobooth set up with the signature yellow submarine Tuk Tuks.
“The #SaveMySaturday campaign is all about giving an opportunity to consumers to brew out the boring and add some flavour and play to their Saturday’s. We want our consumers to be able to enjoy more for less to share with friends and the all new 18pack allows them to do just that.” said Flying Fish Brand Manager Maisha Mamabolo “To do this we have created the first frequency to deliver flavoured beer right to consumers doorsteps and partnered with incredible platforms like LPO and personalities like Sphe & Naves, Twins on Decks and PH who embody the ethos of adding some play to their lives ” he added.
The #SaveMySaturday campaign will run until the beginning of April in various regions across the country.