KULTURE is a platform created by a group of like-minded young creatives who came together earlier this year with a mission of collaborating with young local talent and curating a unique experience around independent artists and creatives to uplift and showcase the talent we have around the country.
The concept launched in Dec 2016 last year to a handful of Joburg industry players which was very well received.
Last month Kulture partnered with youth urban brand Castle Lite to conceptualize the first of it’s kind music exhibition/concert with the mandate to elevate local upcoming talent in the same light as their famous local and international counterparts.
‘Castle Lite, a brand known for creating some of the most amazing international experiences around some of the international acts in SA made them an obvious partner choice for this new innovative concept’ says one of the Kulture Kolllektive creatives.
Kulture together with Castle Lite brought us the FRANK CASINO Music Exhibition this past October / November in Johannesburg. Over 11 other prominent artists were featured in the shows that saw Frank Casino headlining. The experience was captured and documented, and then packaged into an interesting upbeat 22-minute short film / documentary by Kulture and produced by Arcade production titled FROM FRANK: A STORY BY KULTURE.