Fashion Marketing and Promotions Company
Business Name: Ekurhuleni Fashion Festival
Employees: 1 (the founder)
Yamkela Matomane is the 29-year-old CEO of Ekurhuleni Fashion Festival – a fashion marketing and promotions company founded in 2015. Yamkela’s business aims at providing a platform for up and coming fashion designers of Ekurhuleni while promoting arts and culture in the city. The company organises a two-day bi-annual celebration of fashion in the metro. The event encourages and supports entrepreneurship in the industry by bringing exposure to designers. Through this project, Yamkela bridges the gap between designers, buyers and boutiques and puts Ekurhuleni under the spotlight. The Festival is growing, as the company finds new partnerships and attracts new crowds.