Don Papa Aged Rum Launches in SA

…And continues the legacy of one of the Philippines’ unsung heroes

Truman & Orange, premium spirits company is proud to launch Don Papa Aged Rum, a disruptive new brand, to their unique portfolio.

Crafted with great precision, Don Papa Rum is the spirit of the magical and mystical Sugarlandia.  A premium aged small batch rum from the island of Negros Occidental, in the Philippines. Don Papa is created on the fertile foothills of the active volcano Mt. Kanlaon, where the finest sugar cane is milled to produce sweet, rich molasses.  The rum is charcoal filtered to remove any tannins and impurities before being blended to perfection. The combination of the volcanic soil, the quality of the sugar cane, the ageing in oak and the blender’s art come together beautifully to give Don Papa rum its signature rich, smooth taste.

Don Papa is a tribute to Papa Isio, the charismatic Philippines’ leader who, in the 1890s, helped drive the Spanish from the Negros and win independence for the island. Sugarlandia, although not a real place, is inspired by the romance of the island of Negros and is a spiritual home of Don Papa Rum, a place that echoes the values of those that burnt with passion, honour, bravery, and resilience.

Rowan Leibbrandt of Truman & Orange says, “We are excited to have an opportunity to introduce Don Papa Rum to the South African drinker. Don Papa is a delicious rum, beautifully packaged, and sure to appeal to not only rum drinkers but also those who enjoy high-quality aged single malts or cognac.”

Leibbrandt continues, “the premium rum category in South Africa has been waiting for a bold, disruptive brand like Don Papa. Internationally, rum has been enjoying a glorious come back and is said by many to be the next hot category. We can’t wait to see Don Papa lead the charge in the way rum is drunk in SA.”

Now available in SA, the Don Papa 7-year-old, is aged in American oak barrels, giving it a light amber colour. It is light and fruity on the nose, smooth and delicate in the mouth with a long-textured finish, and offers flavours of vanilla, honey, and candied fruits.

Packaged in a magnificant, award-winning bottle, Don Papa is an eye-catching design sure to jump off the shelves and raise the bar in the rum category.

Bleeding Heart Rum Company founder Stephen Carroll says, “Following on from our successful launches in the Philippines, Europe and the US, we are proud to introduce the Don Papa Rum to South Africa and are extremely excited about the potential this country offers”

The perfect way to drink Don Papa is neat, on the rocks, or over a large block of ice melting gradually in your glass.  Don Papa is a versatile spirit and also makes wonderful cocktails. Two of our favorites arethe Darker Don, a Papa’s take on Dark and Stormy, and the all-time classic, the Old Fashioned.

Don Papa Rum is available nationwide in all good liquor stores, bars, and restaurants in a 750-ml bottle at 43% Vol. Alc.  Don Papa retails at approximately R420/ bottle.

May the spirit of Don Papa live on in us all!

Awards:

Worlds Best Design 2016 @ World Drinks Award

Double Gold 2013 & 2015 @ San Francisco International Spirits Competition

Gold Medal Best Spirits Design 2015 @ Harpers Global Design Awards 2015

Product Innovation of the Year @ Paris Cocktail Spirits Show 2013

ENDS